Cares Day for Schools is New York Cares Day of Service for the organization's ongoing education program in NYC. The day function as both a fundraising and awareness campaign, as well as a day of service. Over 2,500 volunteers revitalized 38 Title 1 New York City Public Schools throughout the five boroughs in one single day. The event calls for both heavy social media presence, email marketing, and materials for fundraising. The design is inspired by blackboards and crayons. The colors used are all familiar names such as Screamin' Green and Shocking Pink, well-known names for anyone how was colored their heart out with crayons as a child.
I was in charge of creating the event branding, as well as executing the design, including email marketing leading up to the day, social media campaign, printed materials, as well as materials for peer-to-peer fundraising.