Cares Day Spring was New York Cares’ annual spring clean-up day. Four thousand volunteers spend a day in over 70 parks throughout the five boroughs, cleaning and greening the parks for spring. The event branding included an illustrated park, which became cleaner and greener once the day was over. In total, over $38,000 was raised the New York Cares ongoing programming in public spaces.
Eivor was in charge of creating the branding for the event, as well as executing the design. The event calls for both heavy social media presence, email marketing, t-shirt design and materials for peer-to-peer fundraising. In addition, Eivor created an animated video for the event.