YEAIKNOW collaborated with NYC-based fine art photographer, Randy Lin, to design the branding for the launch of his own photography studio serving the metropolitan area. Having worked for a prestigious printing studio, and being inspired by the city’s roster of photographers, he envisioned the studio as an establishment rather than a commercial space. We developed the identity with this vision in mind by creating a logomark with a modern serif typeface in elegant burgundy to ensure that the studio was perceived as rejuvenation of the classic. YEAIKNOW’s design was essential to Randy’s success as it firmly established him as a legitimate and professional artist in a competitive market.
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