New York Cares annual Winter Benefit is the organizations biggest fundraising event of the year, accounting for more than half of the organization's annual budget. The 2017 Winter Benefit was part of wrapping up the organizations’ 30th Anniversary campaign. For this we created a timeline displaying all the big achievements the organization has celebrated since 1987. For the 2017 event, well over 500 guests attended which were more than the previous years.
I was in charge of all visual decisions for the campaign. Before the big night, I designed event branding and created promotional materials including podium signage, invitations, reply cards, and table cards, along with email and social media content. For the event space, I created decorations, signage, and graphics for a highly-trafficked mobile-friendly auction website.
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