The Soirée is New York Cares’ annual spring fundraising event hosted by the Rising Leaders Council. The 2017 event was a masquerade and was one of the most successful events the RLC hosted. A staggering $242,000 was raised to further New York Cares mission and programming in NYC. The event caters to a young professional and philanthropists. The event featured a full open bar, delicious tastings, and desserts from New York City’s top restaurants, dancing, and entertainment, a silent auction and mystery raffle.
I was in charge of creating the event branding, as well as executing the design. I designed signage and promotional materials for email marketing and social media, as well as working to promote the sponsors in advance and on the day of the event.