The Soirée is New York Cares’ annual spring fundraising event hosted by the Rising Leaders Council. The 2017 event was masquerade-themed and one of the most successful events hosted by the RLC. A staggering $244,000 was raised to further New York Cares mission and programming in NYC. The event caters to young professionals and philanthropists. The event featured a full open bar, delicious tastings, and desserts from New York City’s top restaurants, dancing, and entertainment, a silent auction and mystery raffle. All event branding, promotional materials, and signage were design and created by the Communications team.
Eivor was in charge of creating the event branding, as well as executing the design. She designed signage and promotional materials for email marketing and social media, as well as working to promote the sponsors in advance and on the day of the event.