New York Cares has been mobilizing New Yorkers into volunteers service since 1987. In celebration of New York Cares 30th Anniversary, a fundraising campaign was launched raising over $300,000. The design featured archival photos from the organization’s 30 years of operation with the message to donate for the next 30 years. The campaign ran for three months throughout the summer of 2017 with flagship placements in Times Square and throughout the five boroughs, on social media and digital and print publications.
Eivor was in charge of executing the visuals for the 30th Anniversary campaign. The campaign included print and digital assets, out-of-home, direct mailings, as well as videos for all locations including Times Square screens.