In celebration of New York Cares 30th Anniversary, a fundraising campaign was created. New York Cares has been mobilizing volunteers to make a difference in New York City since 1987. The campaign used photos from the organization’s 30 years of operation with the message to donate for the next 30 years. The campaign ran for three months throughout the summer of 2017 with flagship placements at Times Square and throughout the five boroughs, both on social media, online and print publications.
I was in charge of executing the visuals for the 30th Anniversary campaign. The campaign included print and digital assets, out-of-home, direct mailings, as well as videos for all locations including Times Square screens.