2018 became a record-breaking year for New York Cares Day for Schools. A staggering $235,000 was raised for the New York Cares ongoing education program in NYC. On a single day of service over 2,500 volunteers came together at 35 schools in all five boroughs to paint hallways and classrooms, clean out book closets and basements, spruce up blacktops and outdoor areas of all sorts. Different from previous years were the heightened focused on the peer-to-peer fundraising experience. Bi-weekly countdown emails were sent to both Team Leaders and group members to inform them about the process of the fundraising and useful information about the day they had signed up to volunteer on.
I was in charge of creating the event branding, as well as executing the design. The event calls for both heavy social media presence, email marketing, and materials for peer-to-peer fundraising. I was also in charge of designing the online peer-to-peer fundraising experience.