Cares Day Spring was New York Cares’ Day of Service for ongoing public spaces revitalization programs in NYC. Roughly 10% of New York Cares volunteer programming is categorized under Public Spaces. The Day of Service function as both a fundraising and awareness campaign, as well as a day of volunteering. Roughly 4,000 volunteers, came together to revitalize community gardens and public parks throughout the five boroughs. In total, over $52,000 were raised. The event needed a theme and branding for email marketing, heavy social media presence, t-shirts, fundraising materials, and signage.
Eivor was in charge of creating the event branding, as well as executing the design, including email marketing, social media campaign, printed materials, as well as materials for peer-to-peer fundraising.