Cares Day Spring was New York Cares’ Day of Service for ongoing public spaces revitalization programs in NYC. Roughly 10% of New York Cares volunteer programming is categorized under Public Spaces. The Day of Service function as both a fundraising and awareness campaign, as well as a day of volunteering. Roughly 4,000 volunteers, came together to revitalize community gardens and public parks throughout the five boroughs. In total, over $52,000 were raised. The event needed a theme and branding for email marketing, heavy social media presence, t-shirts, fundraising materials, and signage.
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Eivor was in charge of creating the event branding, as well as executing the design, including email marketing, social media campaign, printed materials, as well as materials for peer-to-peer fundraising.
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