Cares Day Spring is New York Cares’ Day of Service for the organization's ongoing public spaces program in NYC. Roughly 10% of New York Cares volunteer programming is categorized under public spaces. The Day of Service function as both a fundraising and awareness campaign, as well as a day of volunteering. Roughly 4,000 volunteers, came together to revitalize community gardens and neighborhood parks throughout the five boroughs. Collaterals needed for the day involves email marketing, heavy social media presence, t-shirts, fundraising materials, and signage.
I was in charge of creating the event branding, as well as executing the design, including email marketing, social media campaign, printed materials, as well as materials for peer-to-peer fundraising.