Starting in the winter of 2017, the New York Cares Rising Leaders Council hosted a series of monthly fundraisers under the name Cares Night Out. Teaming up with NYC finest restaurants and bars, a portion of the night’s proceeds would be donated to New York Cares in support of general operating costs. In exchange, the participating sponsors reach new audiences through New York Cares email lists and social media channels. Each event featured custom branding used for social media, email, and promotion on the New York Care website. Each fundraiser collected over $1,000.
Eivor was in charge of developing the brand identity for the event series, while still ensuring brand consistency with New York Cares. The design had to be flexible and characteristic to work well with images from multiple different venues and environment.