FOGG Gildeskål is a Norwegian, high-end brand for adventurous men. FOGG's garments are inspired by explorers, sailors, and the Arctic landscape and link them to nature and tradition. The redesign of FOGG's website was focused on showcasing the products and making the experience mobile friendly. All the while keeping in line with brand value and the brand's personality.
I was in charge of the whole redesign of the website, as well as executing the design.