Freeze Fashion Affair celebrates fashion and culture with a one-day music festival in Bodø, Norway, inviting both local and national designers, musicians, and artists to showcase their work. In a city where fashion and cultural experiences never had their own forum, this one-day event became the talk of the town when people were invited to come to see for themselves. The goal of the event was to showcase local entrepreneurs and businesses and make people living in the city aware of how much innovation and passion existed right under their noses. The festival was reported to be a success by local and national newspapers.
I was involved extensively behind the scenes at the second annual cultural festival. I was part of the brainstorming and planning of the event as a whole, in addition to leading the team on all branding, visual communication, website design, collateral, spatial design, and execution. ​​​​​​​
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