In the spring of 2018, for National Volunteer Week, New York Cares launch a week-long initiative to highlight everything the organization does for New York City. The week started with a recognition event, the annual Team Leader Conference, followed by issue-specific volunteers orientations, panel discussions, and closed with the 2017 Presidential Service Award Ceremony. During the week, soon-to-be-volunteers could attend info sessions to learn about the different issue areas addressed by New York Cares: Education, Immediate Needs, and Public Spaces. The objective for the initiative was to create awareness around New York Cares and its programming. The different events were promoted heavily on social media, email communication, and the New York Cares website.
Eivor was in charge of branding and execution of the whole initiative. She was heavily involved in brainstorming and the strategic planning of the week.