New York Cares’ annual Winter Benefit is the organization's most important fundraising event of the year. With over 500 attendees the fundraiser accounts for more than half of the organization's annual budget. The 2016 Winter Benefit was held at the New York Plaza. In order to raise the funds needed for New York Cares it is important that the attendees can learn about the immediate impact their contribution will have on the community, which is why numbers and heartfelt stories are at the center of the design, from initial invite to event and donation touch-points.
I was in charge of all visual decisions for the campaign. Before the big night, I designed event branding and created promotional materials including podium signage, invitations, reply cards, and table cards, along with email and social media content. For the event space, I created decorations, signage, and graphics for a highly-trafficked mobile-friendly auction website.
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