Dedicated Digital Designer with 11+ years experience, including 8 years in New York City. Extensive project management skills, including strategy setting for cross-departmental initiatives.
Curious and tech-savvy problem solver with focus on user experience, and efficiency. Experience with newly developed EdTech and large scale out-of-home advertising campaigns in Times Square.
I am an organizer who likes to create and introduce new systems and time-saving methods. My finest skill is my ability to create connections with others. I am a self-starter, who appreciates autonomy and clear goals, who thrive in collaborating across disciplines.
Work Experience
Digital Designer | Cappelen Damm
Publishing House | Oslo, Norway
September 2021–
• Develop an educational platform for approx. 8,000 active users in High School
• Coordinate projects between developers, design and editors
• Specifying new features and functionality, including designing in Figma, and Jira documentation
• Execute manual testing
• Conduct user interviews and present results
• Champion for Universal Design
• Responsible for the redesign of the statistics for teachers
Co-Founder & Creative Director | YEAIKNOW, LLC
Design Studio | New York, USA
March 2015–current
• Developed and evolved customer relationships, and negotiated contracts and collaboration terms
• Spearheaded strategic planning and business development
• Continuously collaborated with the Arts and Creative institutions in Manhattan, including galleries, universities, foundations, and businesses
• Executed concept development, branding, systematic integration, and production—A to Z process and care for clients
• Lead and participated in design panels, guest lectures, and workshops
Creative Lead, Marketing & Communications | New York Cares, Inc.
Nonprofit | New York, USA
Apr 2018–Aug 2021
• Lead creative and design for NYC’s largest volunteer organization, mobilizing 60,000+ volunteers, serving 475,000 clients annually
• Developed marketing and brand strategy, standardizing visual consistency within office, print, and digital touchpoints
• Designed and produced 10 ad campaigns in Times Square from idea to execution, estimated annual reach 325 million impressions
• Redesigned email newsletter to improve clickthrough rate by 500%
• Rethink marketing strategy for main email list of 200,000, resulting in increased individual donations
• Execute event branding and promotion for fundraising events, generating $250K annually
• Gained 1.1M views on GIPHY in 12 months
• Recruited and managed seven design and video interns
• Pioneered and formalized cross-department project management processes using Asana, Slack, and LinkedIn Learning
Design & Production Manager | New York Cares, Inc.
Nonprofit | New York, USA
Oct 2015–Apr 2018
• Produced concept development and production of all external print jobs
• Executed print, web, and video advertising campaigns, including Times Square
• Revamped brand consistency, with a focus on social media
• Coordinated project management across departments
• Streamlined internal workflows to improve efficiency by introducing request forms in Google Form and Asana
• Corresponded and negotiated costs with suppliers
• Mobilized 30 volunteer photographers
Owner & Designer | Eivor Pedersen, grafisk design
Design Studio | Bodø, Norway/New York, USA
June 2011–May 2016
• Delivered concept development, brand identities, and production
• Established customer relationships
• Consulted clients on strategy
Graphic designer | BØK AS (previously Laboremus Oslo AS)
Publishing | Oslo, Norway
June 2014–Aug 2014
April 2013–Aug 2013
• Produced layout and design of textbooks (200-400 pages) for publishers
• Created technical illustration
• Executed image editing
• Oversaw printing
• Gained advanced InDesign knowledge of styles and GREP (paragraphs, characters, objects, tables)
Typographer | Avisa Nordland
Newspaper | Bodø, Norway
Oct 2011–Jan 2013
• Produced layout of print newspaper using QuarkXPress
• Designed front pages
• Lead typographer on the late shift
• Oversaw export and preflight for print production
• Corresponded with printing facility
• Produced two magazines, including idea, concept development, and execution
• Executed advertisement production (from full pages to announcements)
Selected projects
FOGG Halshaukan | 2021–
Travel destination startup with my sisters.
FOGG Gildeskål | 2011–
I have worked very closely with FOGG since startup. I have worked on ads, marketing campaigns, website development, store layout, and printing.
Freeze Fashion Affair | 2014 and 2015
I was part of the event committee behind two sold-out fashion shows in Bodø.
I managed branding, website, social media, press and print production.
I managed branding, website, social media, press and print production.
Education
MFA Design, Designer as Entrepreneur
School of Visual Arts | New York, NY, USA
Bachelor, Media Design
NTNU in Gjøvik (previously Gjøvik University College) | Gjøvik, Norway
Semester, Exchange Program in Creative Arts
University of Wollongong | Wollongong, Australia
Exhibitions & Awards
ART4JOY | The Joyful Heart Foundation, New York | September 2019
DEPTH | Science Gallery Detroit, Detroit | June 8–August 17, 2019
Gesamtkunstwerk Show | New York | October 2015
Emprise | New York | April 2015
Obsoletely Fabulous | New York | May 2014
Adobe Design Achievement Awards 2014 | Semifinalist IllustrationSkills
Art Direction, Branding, Design Process, Design Strategy, Design System, Service Design, Strategy, UX/UI Design
Program/Software:
Adobe Creative Suite, Asana, Drupal, Figma, HTML/CSS, Jira, Trello, WordPress
Languages:
Norwegian | first language
English | fluent
References
Available upon request