The most important part of volunteer management is saying "Thank You." To inspire and recognize the work New York Cares volunteers do every day, we created a Volunteer Recognition Journey. To inspire and recognize the work New York Cares volunteers do every day, New York Cares created a Volunteer Recognition Journey. New York Cares volunteers are dedicated individuals, and we wanted to give them encouragement to continue to step up and make a difference. The experience begins with friendly automated emails, continues with periodic direct mail communications and postcards, and concludes with induction to the “High Risers” wall in the lobby of our office when they reach 1,000 projects. The postcards are physical proof that volunteers have reached volunteer milestones such at 10, 50, 150, 400 and so on. In a day and age where the only physical mail people receive are unsolicited advertisement and bills, we wanted to give people small thanks you’s throughout their Volunteer Journey.
My role in the Volunteer Recognition Journey was to design and create all touch-points the volunteers received from New York Cares. We decided on the intervals of communications based on New York Cares statistic of when people lose interest in volunteering. I was in charge of all visual decisions, design, and execution for the whole campaign.