“Which Beer” is an illustration series of different beers making a social comment on branding. We are fascinated by labels – even without the text, graphic design can and should be memorable. Our goal was to see if people could still recognize the beers just from bottle shape, colors, and other minor details.
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/90c93b43-5d90-4947-8376-910057098223_rw_1200.png?h=5741bf52049c99393197ecd38b270d28)
Schöfferhofer grapefruit
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/91b19902-e2b1-40ff-a11b-0169ac601874_rw_1200.png?h=89934c5b78a577fda32b8657f9c46481)
Left Hand Brewery Milk Stout
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/46612dd9-c462-46f7-ba54-4acc316a5002_rw_1920.png?h=80cfb8504032542ae725e4d692d37d98)
Nordlandspils
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/61e6306c-d2cc-4b04-9649-d3f428125d19_rw_3840.png?h=36cf60dd727bf70c88b4a732d9c5a604)
Lagunitas IPA
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/5b9bf694-3064-498c-983e-c7f406f7e047_rw_3840.png?h=8c6803d293ac65573379d15587bd9e78)
Brooklyn East India Pale Ale
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/a01a951a-2de5-4e4a-9283-19a376d9df27_rw_3840.png?h=86845795acba7d7c46a6f8a83576529b)
Allagash Saison
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/ae344f4a-d56c-4de2-9e35-3057d5bef775_rw_3840.png?h=4a48dbe271609aa6eeacd778a1ef129e)
Corona Extra
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/564fb6e0-1bc9-4f67-9768-7512da5573d6_rw_3840.png?h=236a03acc00f86cb925152450f7c4d37)
Goose Island Honkers Ale
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/8a6461f0-bcf9-49af-9a17-d8e94c3bb38a_rw_3840.png?h=9f440419ebb25a916faf7f7a30425de3)
Grolsh Premium
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/eaa6a465-eee8-4b35-91f3-615a319d6aea_rw_3840.png?h=2e21b020fcdc92b9db13b97237b284b9)
Guinness Draught
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/a7a48456-602c-4bfb-95a3-c435c1ef249d_rw_3840.png?h=25f82506b9a110c985e4e6c9672795b8)
Heineken Lager
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/735b2694-03af-4ffe-9e09-6fb8026e13b0_rw_3840.png?h=851c570cbf012987f56b3e6b539d2762)
Köstritzer Schwarzbier (Black Lager)
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/418bcf8b-f5e2-420f-9c50-3fc99e604f33_rw_3840.png?h=af9243ef898fb1869e03bb51c501135b)
Red Stripe Jamaican Style Lager
![](https://cdn.myportfolio.com/a28eb5c0ef14a8720ca47d775121fbfc/ca9ac9e6-8168-4bea-b106-30ab926ef12b_rw_1920.png?h=fb8d8469e9c9153bf68629de62baccaf)
Keegan Ales Mothers Milk